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Off the Wall 3D's First Campaign! Off The Wall brings billboards into a new dimension with eye-catching, air-sculpted 3D enhancements that take out-of-home media out of the ordinary. Mississauga, ON – February 1, 2006 - Off The Wall 3D, an innovative, new outdoor production company is the creative genius behind the RE/MAX 3D air-sculpted billboard enhancements located at Hwy 401 and Hwy 400. Air sculptures literally stand out from the wall transforming flat, 2-dimensional billboards into a memorable 3-dimensional viewing experience without the expense, labor, or logistics associated with traditional 3D modeling. “Our approach is to make the process extremely easy for our clients. You are limited only by your imagination,” said Account Manager Chiara Iusso-Reid. Clients submit a 2-dimensional mockup of their creative campaign and a portion is mathematically modeled into an attention–grabbing 3D enhancement that stands out from the rest of the board. The entire process is approximately one-tenth the price point of standard 3D modeling and delivers a compelling brand message, allowing clients to maximize their billboard buy. The compact deflated sculptures come in a hockey-style duffle bag and are easy to transport and collapse. Once filled with air, the nylon-encased sculptures are built to withstand the elements. Production time typically runs from four to six weeks from inception to delivery and installation. David Brown, Executive Vice President of RE/MAX Promotions thinks this format is a great innovation that should increase the impact of it's outdoor execution. Off The Wall 3D and was founded in 2005 by Eddy Carolan as a way to add value, creativity and flexibility to traditional billboard enhancements. “The innovation is cost! We help make your messages memorable; memorable messages equal successful campaigns. Now there is no need to sacrifice creativity for budget.” Who is Off the Wall 3D? Off the Wall 3D is an Air Tech & Windship International Inc. Innovative Adventure. Click here to visit the web site!   Photos click to enlarge

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